QR codes (quick response codes) are 2-dimensional barcodes that can contain different types of information such as:
- any website (which could also be a video, Facebook page, etc.)
- phone number/address
- business card information (that saves in vCard format)
- an event (that will save into the user’s calendar)
- Wi-Fi settings
Nearly all media-savvy consumers (smartphone and iPhone users) in the US responded
positively to mobile advertising that delivers real benefits.
How to use a QR code:
To “read” a QR code, you need to have a smartphone that connects to the internet, has a camera and a QR code reader. Some of the newer smartphones have a built-in QR code reader. If you don’t have a QR code reader app on your phone, you’ll have to download one. Most of these apps are free. Once you have the QR code app open, you’ll take a photo of the QR code. The app will let you know what information is in the code, which is most likely a website.
QR codes have built-in error correction which means that up to 30% of the barcode can be altered to be more appealing. A QR code does not have to be black and white. A logo can be added, colors can be used which means a more successful code.
QR codes also need to work for the end user. With all the different types of smart phones in use today, QR codes need to be tested to make sure the intended audience can read the code. Codes can’t be too small or too close together. A code that’s hard to scan or not scannable at all only disappoints the end user, who is a potential customer.
At Allegra we understand how technology can help businesses grow. Give us a call if we can help you with QR codes on your next project.